And just like Timeline, its interface is so clean, simple, and precisely laid out that using it feels a little like unwrapping a real Moleskine journal and smelling it with a deep breath–though it doesn’t try to literally replicate that feeling with its design. It’s a to-do list that turns your items into “actions,” whether that means errands, homework, or something fun. The company’s new Actions app builds on its success, integrating with Timeline (as well as Siri) to keep you on track. It released the Moleskine Timeline app, an elegant and clean calendar application with a minimal interface that reviewers call simple and effective.
By 2016, Moleskine had seemingly realized that replicating physical products in the digital world was pointless. It never made it big and got lost in a sea of journal apps and bad reviews.
Its first app, 2015’s Journal, tried to mimic the feel of real-world Moleskine journals using a terrible skeuomorphic interface. Moleskine–the manufacturer of the popular paper notebooks of the same name–has been trying to gain a foothold in the digital space for years.
